The easyPoints blog

Useful articles, updates and best practices

Did you know?

Small tips about point rules

ポイント還元率はお客様がストアのポイントシステムを利用する上で最もインパクトが大きい設定です。「お客様がポイントがお得だと思うかどうか」という根本の価値観を左右する最も重要な要素であると同時に、ストアの売上にも直結するのでよく考えて設定する必要があります。

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Which is better?

LINE vs EMAIL

In the modern marketing strategies, communicating with your customers is a very important step to success. Among the various platforms, LINE and EMAIL are the 2 most popular. The question "which is better?" differs between companies, stores, and the content.

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Wondering how to set up your tiers?

Examples of member rank formulation

It is becoming common to introduce a "member rank system" to deepen relationships with customers and build long-term relationship values. In this article, we will introduce the advantages of using the membership rank to specific formulation examples in an easy-to-understand way.

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Welcome to easyPoints

easyPoints Initial Setup Manual

In this article, we will explain the steps from installing easyPoints to starting use.
Complete the initial settings smoothly and start using your points!

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How to enhance retention & repeat purchases

Introduction to the functions in easyPoints that enhance repeat purchases

The key to success for an EC site is not only to attract new customers, but also to get existing customers to buy again.

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Shopify theme guide vol.3

3 ways to integrate your  store with easyPoints

In this article we will introduce the 3 ways (custom integration, widget and app block) to integrate your store with easyPoints.

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Shopify theme guide vol.2

What you can do with theme customization

In this article we will introduce the "theme customization" function in Shopify and demonstrate what each block contains.

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Shopify theme guide vol.1

What is a Shopify "Theme"?

The designing and functionality of Shopify stores are controlled by templates called "themes". By understanding it's function and the things you an do, it will strengthen your stores branding, and utilize management.

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Touch points

Why are increasing touch points with your loyal customers so important?

Improving customer experience will enhance your brand's value, and increase loyalty of your customers. A key to improving this is creating touch points with your customer.

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CRM PLUS on LINE x easyPoints

Boosting conversion with LINE notifications

In online stores that are limit in ways of approaching customers, proving more opportunities and paths to your store is very important. easyPoints provides integration with the CRM PLUS on LINE app that enables automizing LINE notificatons.

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Gojiberry

x6.5 submissions with easyPoints and Gojiberry

Conducting surveys and collecting real and live reviews from your customers is essential in these days. By using easyPoints and Gojiberry together, stores saw a x6.5 jump in their survey submission.

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OMO and POS integrations

Unified point system with Physical stores and Shopify

The sales in online platforms has been increasing rapidly in the past few decades, and is it very common to have both online and offline selling platforms. With easyPoints and POS integrations, you can create a unified loyalty campaign that connects online and offline.

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Maximizing your sales with limited point offers

Introducing the easyPoints points campaign and how to use it

easyPoints has a campaign feature that can automatically lift up your store's point rule for every purchase during the set period. Learn how to use and make the most out of it.

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Empowering engagement with point rewards

Introducing the easyPoints reward feature

The reward feature is one of the most popular feature in easyPoints. Emphasize customers to sign up, review, and spend more time in your store.

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Expanding your points beyond

Third party app integrations

Collect surveys with Gojiberry, automize email notifications with Klaviyo, and collect more reviews with Judge.me.

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Earn more with clear goals

Boosting revenue with easyPoints tiers

With easyPoints tiers, you can lift your stores revenue with just a few settings. Offering unique rewards for each tier will emphasize your loyal customers to spend more in each order.