Tiers

Elevate loyalty with VIP tiers

Reward your best customers with exclusive perks and discounts with VIP tiers

What are VIP tiers?

Something special for your most special

Recognize and incentivize your top spenders with a tiered loyalty program. Each tier offers unique rewards, motivating customers to spend more and engage deeply with your brand.

Incentivise spending

Spend more, earn more

Elevate your top customers with additional rewards. As they spend more, they get extra points, unlocking higher tiers with greater benefits. Extend exclusive perks beyond easyPoints to create an even more rewarding VIP tier.

Customise perks

Automate your VIP program

Set the rules for VIP levels by defining spending thresholds and time frames. Offer special point campaigns for an added touch of exclusivity, making each tier unique.

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1.8
x
more likely to convert
again while being in an exclusive vip tier.
60
%
would shop more
with a brand to earn a higher tier rank
2.9
x
more likely
to feel appreciated by a brand while being in an exclusive tier
Level up loyalty

Set clear goals

Encourage higher spending by establishing clear goals for tier progression. Customers will strive to unlock new levels, increasing their loyalty and spending to reach their targets.

Numbers don't lie

Brands that implemented loyalty tiers see a higher return on investment compared to those who don’t. Loyalty programs are more valuable than ever to drive high retention and increased customer LT V.

Create segments

Tiers work wonders in bringing customers back for more. Whether they're striving to reach a new tier or enjoying the perks of their current one, it's a no-brainer for supercharging retention.

The power of tiers

Enhanced tier members experience a strong sense of give and take – they stay fiercely loyal to your brand because they feel your brand's loyalty to them.

Create brand evangelists

Customers feel a sense of belonging and exclusivity when they’re part of a brand tier. Tapping into these emotions give your customers a reason to consistently talk about your brand.

Ready to power your loyalty program with VIP tiers?

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Why choose easyPoints?

With easyPoints it's easier to...

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    Increase retention
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    Boost conversions
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    Supercharge engagement
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    Build better relationships
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    Blend branding and loyalty
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    Connect offline
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    Build your own solution
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    Switch from another loyalty app

Increase retention

Thanks to
Tiers
and
Expiration

Rewards get shoppers returning to spend more, but you can skyrocket retention even further with unlockable tiered benefits. Top it off with point expiration to encourage return visits before points dissapear.

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Boost conversions

Thanks to
Campaigns
and
Collections

Use loyalty points as an exciting alternative to the traditional sale: you still incentivize increased purchases while also encouraging repeat purchases — all without the upfront bite to your bottom line.

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Supercharge engagement

Thanks to
Referrals
and
Reviews

Get your customers excited to share their thoughts and their love with referral and review rewards — a great boost to your
third-party strategy.

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Build better relationships

Thanks to
Non-transactional rewards
and
Mailer

Loyal customers aren't just numbers — reward for more than just transactions to show shoppers that loyalty doesn't stop at the cash register.

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Blend branding and loyalty

Thanks to
Custom integrations

Loyalty should enhance your brand image, so off-the-shelf pop-up solutions just don't cut it. Blend your loyalty program with your theme for a seamless look and experience.

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Connect offline

Thanks to
Shopify POS integration

A loyal customer is loyal no matter where they shop — so why limit where they can earn and spend points? With our POS integration, you can offer a unified loyalty experience for your omnichannel brand.

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Build your own solution

Thanks to
API access
and
Shopify Flow integration

There shouldn't be a limit to what your business can do with loyalty. Create unique reward flows with Shopify Flow or use our API for proprietary solutions.

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Switch from another loyalty app

Thanks to
CSV import/export

Keep all your customers' existing point balances and tier statuses with our simple CSV import, ensuring a smooth and simple transition.

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