Drive urgency with point expiration
Turn urgency to action with fully customisable point expiration strategies
What is Point Expiration?
Out of time? Out of points.
Nobody wants to lose what they’ve earned, and it’s no different for your customers. Encouraging redemption through expiration showcases the value of your rewards – so don’t wait!
Control engagement with expiration
Keep customers engaged by allowing points to expire after a set period of inactivity. Customize the duration to suit your business needs and maintain customer interest.
Sunset the disengaged.
Link point expiration to customer activity. If a customer hasn’t earned points within the set timeframe, their points will expire, motivating them to stay active and make purchases.
Enhance expiration with e-mail alerts
Leverage our mailer tool to send out expiration alerts and kickstart purchase motivation — and increase customer satisfaction by ensuring you've fulfilled your role in giving adequate warning.
Drive urgency with point expiration
Turn urgency into action with point expiration. With the impending risk of losing out on their points, customers are more likely to make the most of their hard-earned points instead of letting them go to waste.
Boost engagement with expiration strategies
With the right expiration strategy, you can drive higher participation, conversions, and long-lasting loyalty, boosting your brand's impact and bottom line.
Keep data clean with expired points
Implementing point expiration clears stagnant points from the pool, ensuring that inactive customer data doesn't mix with that of your active, engaged customers.
Encourage participation
Leverage point expiration to encourage participation, ensuring customers stay engage and redeem their points before they expire
Ready to kickstart your loyalty program with point expiration?
With easyPoints it's easier to...
Increase retention
Boost conversions
Supercharge engagement
Build better relationships
Blend branding and loyalty
Connect offline
Build your own solution
Switch from another loyalty app
Increase retention
Rewards get shoppers returning to spend more, but you can skyrocket retention even further with unlockable tiered benefits. Top it off with point expiration to encourage return visits before points dissapear.
Boost conversions
Use loyalty points as an exciting alternative to the traditional sale: you still incentivize increased purchases while also encouraging repeat purchases — all without the upfront bite to your bottom line.
Supercharge engagement
Get your customers excited to share their thoughts and their love with referral and review rewards — a great boost to your third-party strategy.
Build better relationships
Loyal customers aren't just numbers — reward for more than just transactions to show shoppers that loyalty doesn't stop at the cash register.
Blend branding and loyalty
Loyalty should enhance your brand image, so off-the-shelf pop-up solutions just don't cut it. Blend your loyalty program with your theme for a seamless look and experience.
Connect offline
A loyal customer is loyal no matter where they shop — so why limit where they can earn and spend points? With our POS integration, you can offer a unified loyalty experience for your omnichannel brand.
Build your own solution
There shouldn't be a limit to what your business can do with loyalty. Create unique reward flows with Shopify Flow or use our API for proprietary solutions.
Switch from another loyalty app
Keep all your customers' existing point balances and tier statuses with our simple CSV import, ensuring a smooth and simple transition.
