Use the functions of easyPoints to achieve great results beyond omnichannel
In order to create new values, we realize collaboration with brands and subcultures that are active in each other. TMT has a clear concept, and you can feel the commitment to the taste everywhere, such as product size. A brand that is committed to "Made in Japan" and continues to pursue high quality other than design such as materials, accessories, and sewing.
At TMT, we make full use of many of the main functions included in the easyPoints pro plan, and we have achieved great results in the average unit price per order, the number of orders, and the repeat rate. As an example of data for 30 days, when comparing customers who have registered as members (participating in the point program) and others,
There were also months when the unit price increased by more than 30%, orders increased by more than 60%, and the repeat rate was about 2 times.
In the future, we will explain in detail what specific measures were used to bring out the power of easyPoints.
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The basic return rate is 5%, which is set at a slightly higher level than the general point program at this point, and customers can get a lot of points with their usual purchases. The repeat rate is expected to increase in order to use the points earned at this point.
In addition, the upper ranks are preferential up to 10%, so a clear goal of "stepping up to a more advantageous plan" is set, and as a result, more members are motivated to use more and make repeat purchases regularly. It is strongly boosting.
In addition, the fact that it is updated once a month is also a very happy point from the customer's point of view, and you can shop at a good price immediately from the next month of shopping, which greatly contributes to the improvement of short-term repeats.
The development of customers is an essential element for the efficient growth of the store, and TMT is nurturing while capturing the hearts of many customers in this way.
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