easyPoints case study
20% more repeat purchases with easyPoints tiers
CROUKA
easyPoints plan: pro
Product category: Apparel
Started easyPoints: May, 2020
Online store：https://crouka.store/
A select shop with the concept of “Luxurious, long-lasting clothes”
This is the retail store “ConceptShop Crouka”, located in “Yurano no Garden” at the base of Fukuchiyama Castle in Fukuchiyama City, Kyoto Prefecture. Here, customers can not only handle the products physically but also explore a shop designed to support lifestyles through fashion and household goods.
easyPoints has been in use since May 2020, and we had the opportunity to learn about their approach to utilizing the easyPoints tier feature.
Summary: Utilization of the Tier feature
Goals
- Increase the number of new customers and repeat customers in the online store.
- Increase the number of members (Which should result in repeat customers).
Results
- Comparing the period before and after implementing easyPoints, the repeat rates increased by 20%.
Tier Feature settings
- Activity Window: 12 months
- Rank Up Period: 1 month
- Tiers: 4 types
- Point rates: Up to 5 times
Outcomes of Tier feature usage
Comparing the period before and after introducing the tier system, the repeat customer rate increased by approximately 20%. (*Including events unrelated to points)
By enabling point redemption rates to increase according to the membership tier, the system directly boosted customer engagement, creating an excellent framework for encouraging repeat point usage.
Do you have any tips on Tier feature usage for others?
Our e-commerce site’s membership tier system was designed with the primary goal of increasing repeat customers.
We’ve ensured that the system provides meaningful rewards for our customers and that the difficulty of reaching higher tiers is not too challenging. This was carefully decided based on statistics from previous purchase frequencies and amounts.
To encourage new customers to feel that there is a benefit to shopping with us, we’ve set the point redemption rate to double when they register as a member, making it an easy factor in their purchasing decision.
Since these points can be used on the next purchase, we believe this will lead to higher repeat purchases.
Changes after implementing easyPoints
Whether customers find the value in the point program
Since launching our online store on Shopify, we had been using easyPoints, but with the recent renewal of our online store, we have fully integrated it into our operations.Unlike points on general e-commerce platforms, the points on our online store can only be used within the store itself. Therefore, it was crucial to ensure that customers could perceive the value of the points system exclusive to our online store.
There are several benefits to implementing easyPoints, but the most notable ones are as follows:With the introduction of the tier feature, we were able to increase the point redemption rate according to the customer’s tier, which directly enhanced customer engagement and helped build a great system for encouraging repeat usage. Additionally, since our team is small, simplicity in operation was an important factor. easyPoints allows us to run events and campaigns with simple operations, making it easy for our small team to manage without difficulty.
Latest case studies
[Kawaba Online Store]
Repeat purchase rates increased by 4.4 times with Bonus Point Collections
Kawaba Online Store effectively used the easyPoints sign up reward to earn more members and orders. At the same time they held bonus point campaigns and increased short term repeat purchases by 4.4 times.
[CHOUCHOU]
140%+ orders with exclusive gift points
CHOUCHOU started using easyPoints when they migrated to Shopify. This time they conducted a short term gift point campaign for 2 months. In this article, we will summarize the positive effects brought by this campaign.
[Picollet]
6 times more reviews with the easyPoints review reward
The jewelry body piercing brand "PICOLLET" used easyPoints review reward to earn 6 times more reviews in their store. They also maintain a very high repeat purchase rate and point redemption rate.